Summer 2008
Hello Retailers,
Welcome to the second Google Retail Newsletter from Google UK's retail industry team.
The summer months can be a quiet time for many in the online retail sector, with none of the familiar seasonal peaks of winter and spring, and the good weather dragging people away from their computers and out of the country. However, that makes summer the perfect time for making changes to online campaigns and testing new strategies.
In this newsletter we offer several suggestions for ways to improve and test your campaigns today so that you can get the most of them tomorrow, including testing ad copy and improving your landing page. We also present new research looking at the relationship between search advertising and brand awareness.If you have any questions about the Google newsletter, please contact us at retail-uk-newsletter@google.com
Thank you,
Google Retail Team, UK
Is it worth bidding to appear in the top Search ad spots if your organic search results are always high on the page? New research from Enquiro and Ipsos provides some interesting answers.
We recently conducted an in-house survey to find out what works and what doesn't in Search ad text. We spotted some general trends – but how can you find out what works best for you?
Getting users to click on your ads is only part of the challenge – next you need to persuade them to stick around! Google's maximisation team presents optimisation tips for getting the most out of your landing pages.
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