Welcome to Google’s Q2 Agency Newsletter.

This quarter we will be sharing some new research on the role of search in brand campaigns.

We will also be looking at new insight tools 'Google Insights for Search' and 'YouTube Insights', research on consumer search behaviour, some new success stories and much more…

Kind Regards,

Google Agency Team

Hot Topics

  1. Search as a Branding Tool - The branding effect of natural & paid for search
  2. "YouTube Insights" - New! Find out who is interacting with your campaigns on YouTube
  3. "Google Insights for Search" - New! Understand what the world is searching
  4. Zeitgeist Hits London - Forward thinkers from Gordon Brown to Matt Cohler lead the discussions

Go to Hot Topics Page…

Insights

  1. Understanding consumer search behaviour within the travel market
  2. How do consumers research for jobs in the UK?
  3. Finance market analysis snapshots: consumer & brand trends by sub-vertical
  4. Nielsen Online study into how Britons are using consumer generated media, search and entertainment sites

Go to Insights Page…

Case Studies

  1. Activision uses Adwords, YouTube, display and video ads to drive awareness of new Tony Hawk’s new video game
  2. Heatworld.com makes a major impact online using Google Analytics to optimise keywords
  3. Pot Noodle tastes success with YouTube and the PNN Network

Go to Case Study Page…

Google Ad Updates

  1. Google Maps API Booklet – install Maps yourself
  2. Placement targeting on Google Content Network – see sites by country and category
  3. Online Training – need a refresher?

Go to Ad Updates Page…

We value your feedback and ideas on any other subjects you would like to see included in the next edition. agency-uk-newsletter@google.com