Product Listing Ads
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What they do
Product Listing Ads are search ads that include richer product information, such as product image, price and merchant name, without requiring additional keywords or ad text. Whenever a user enters a search query relevant to an item in your Google Merchant Center account, Google will automatically show the most relevant products along with the associated image, price and product name.
Product Listing Ads are charged on a cost-per-action (CPA) basis, which means that you only pay when a user clicks your ad and completes a purchase on your site.
Why you would use them
Product Listing Ads create a more engaging user experience while making it easy for you to promote your entire product line on Google.co.uk. And because Product Listing Ads are charged on a CPA basis, you only pay for conversions.
Check out our Screwfix Case Study for an example of how AdWords Product Listings Ads can help grow your business.