Dynamic Display Ads
Status: Limited release Availability: Limited country availability Share this page:
What it does
Report on and optimise ad performance by selecting different layouts for your ad content and receiving reports on which ads perform best.
Why you would use it
- Keep ad content relevant and fresh by combining the Display Ad Builder’s content management system with Google Merchant Center’s automated product updates.
- Contextualise ads based on page content or on a user. You could show users different products or calls to action based on a page’s content, or you could show users different languages and currencies based on their location.
- Achieve creative efficiency gains by creating a single display ad that dynamically shows a user the right messages and the right products in the right context.
- Continue the conversation with Dynamic Remarketing Ads, which let you customise your ads based on past interactions with a customer, such as viewed items or abandoned shopping carts.
- Report on and optimise ad performance by selecting different layouts for your ad content and receiving reports on which ads perform best.