Dynamic Display Ads

Status: Limited release Availability: Limited country availability Share this page:

What it does

Report on and optimise ad performance by selecting different layouts for your ad content and receiving reports on which ads perform best.

Why you would use it

  1. Keep ad content relevant and fresh by combining the Display Ad Builder’s content management system with Google Merchant Center’s automated product updates.
  2. Contextualise ads based on page content or on a user. You could show users different products or calls to action based on a page’s content, or you could show users different languages and currencies based on their location.
  3. Achieve creative efficiency gains by creating a single display ad that dynamically shows a user the right messages and the right products in the right context.
  4. Continue the conversation with Dynamic Remarketing Ads, which let you customise your ads based on past interactions with a customer, such as viewed items or abandoned shopping carts.
  5. Report on and optimise ad performance by selecting different layouts for your ad content and receiving reports on which ads perform best.