Entertainment & Media Industry Knowledge Center
AdWords Industry Knowledge Centers > Entertainment & Media

Welcome to the Entertainment & Media Industry Knowledge Center

Whether you specialize in video games and movies, sell tickets to local events, or publish original content, you've come to the right place. This is where you'll find tips, guides, and success stories designed to help advertisers in the entertainment and media industries get the most out of AdWords. You'll also learn about additional Google products that can enhance your marketing strategy and support your business.


Success Stories


Hottest Seat in Town

With the help of Google AdWords and Google Analytics, ticket seller eSeats.com has grown annual sales by over 25% each year. Read more.
 

The Sound of Music

Internet radio service Pandora.com found that listeners who reach its site through AdWords are 60% more profitable than those who reach the site organically. Read more.


Tips for Success

Start off on the right foot
Learn how to draw up blueprints for successful ad campaigns.
 
Target the right audience
Tips to help you zero in on your potential customers.
 
Get more bang for your buck
A host of techniques to optimize your ads and improve ROI.
  

Entertainment & Media Industry Newsletters


Entertainment & Media Industry Newsletter - June 2008 New
Spotlight on the music industry and tips for improving landing page quality.

Entertainment & Media Industry Newsletter - February 2008
Overview of top trends for 2008 including social networks and online video.

Entertainment & Media Industry Newsletter - Winter 2007
Featuring holiday trends and optimization tips.

Entertainment & Media Industry Newsletter - Fall 2007
Includes tips for expanding reach using Google's content network.