Why Display?

We’re all spending more time online and 95% of that time is spent reading and engaging with content on websites.
The Google Display Network can help you reach all these potential customers.


Why Display?

Generate Awareness

The Google Display Network helps you generate awareness by getting your ads in front of consumers, so they can learn about your business as they consider their options. The more that people research in your business category, the more important it is for your products or services to stand out from the crowd.

Generate Awareness with the GDN

Build your ads

Use the Display Ad Builder to create high-impact image and video ads. Choose from pre-made ads or create your own ads from scratch.
Find out more | Go directly to pre-made image ads in your account

Target your potential customers

Pick topics that are relevant to your business, then target sites that are related to those topics with topics targeting. Find out more

Use interest category targeting to target people who are interested in those topics, even when they’re visiting unrelated sites. Find out more

Manage your campaign

With the automatic bidding tool, AdWords automatically sets the budget on your ads to maximise the number of clicks that you get without paying more than you planned. Find out more

Track your investment

Once you’ve targeted interest categories, use Reach and Frequency reporting to measure how many people your ads are able to reach and how often your ads are viewed. Find out more

Success Story

Julian Bakery

Julian Bakery

See how Julian Bakery created local awareness and sales for their breads.

View PDF | Watch a video
One in five consumers exposed to a business’s display ads perform related searches and one in three visit their website. Source: Online Publishers Association, “The Silent Click: Building Brands Online", June 2009

Increase Sales

The Google Display Network helps you increase sales by getting your ads on relevant sites and in front of more people,
more often, so that when they come to buy, it’s your business that’s at the front of their mind.

Increase Sales with the GDN

Build your ads

Use the Display Ad Builder to create text or image ads for free. Include offers and discounts to grab people’s attention and get them to take action.
Find out how | Go directly to pre-made image ads in your account

Target your potential customers

Use geographic targeting to show the most relevant ads to people based on their location. Find out more

Select keywords that are relevant to your company, and AdWords will find websites that match your keywords. Find out more

Manage your campaign

Use conversion tracking to measure the return on investment of your ads. You decide which actions you want to track (e.g. completing a purchase) and then find out which ads bring you the most conversions and the best ROI. Find out more

Track your investment

Once conversion tracking has been set up, use the conversion optimiser tool to automatically manage the bids and placements for your ads. With this tool, you can make sure that your ads go on the best sites that will give you the best value for money. Find out more

Success Story

Aquaripure

Aquaripure

Find out how Aquaripure spent less but increased their online conversions.

View PDF
The typical combined Search and Display campaign gets 22% greater conversions compared to Search-only campaigns. Source: iProspect & Comscore real branding implications of digital media - August 2011

Drive Loyalty

The Google Display Network helps you drive loyalty by re-engaging interested consumers. Target your ads to people who have already visited your website, even if they didn’t buy anything. Reminding them of your business is likely to bring them back to your website again and keep your business at the front of their mind.

Increase loyalty with the GDN

Build your ads

Use Display Ad Builder to create image, video and rich media ads that will engage potential customers and leave them with a lasting impression of your business.
Find out more | Go directly to pre-made image ads in your account

Target your potential customers

Create a remarketing campaign to show a group of ads to consumers who have already visited your website. This lets you target people who have already shown an interest in your business.Find out more

Manage your campaign

You can use AdWords reports to find out when, where and for whom your ads are most effective. A couple of good reports to start with are the demographics report and the view-through conversion report.

Track your investment

Add Google Analytics to your website to get even more information about the way consumers interact with your website once they’ve clicked your ad. Find out more

Success Story

Chrome Bags

Chrome Bags

Discover how Chrome Bags used remarketing on the Display network to increase their site conversions by 10%.

View PDF
Remarketing can engage shopping cart abandoners. Studies show remarketing drives 51% higher conversions and 28% lower cost per acquisition. Source: 2010 Google study

For a free consultation and free setup support call 0800 169 0491* or Contact Sales

Read the getting started guide to learn more.

*Opening times: 9am - 6pm, Mon - Fri. Calls to 0800 numbers are free from BT landlines but charges may apply if you use another phone company, call from your mobile phone or call from abroad.